[ Client card ]

Retention Recovery After Platform Migration

Verified engagement snapshot.

Industry
Specialty retail
Verification
Verified public proof
[ Problem statement ]

What needed to change

After a rushed storefront migration, lifecycle journeys broke and repeat customers stopped returning at historical levels.

[ Approach phases ]

How the work was executed

Execution sequence used to move from diagnosis to measurable improvement.

  1. Diagnose event and funnel breakpoints from session-level evidence.
  2. Rebuild lifecycle automations with a new operational ownership model.
  3. Introduce weekly instrumentation reviews with accountability rituals.
[ Results metrics ]

What changed

Public proof indicators linked to this engagement.

  • +17% repeat purchase rate in 12 weeks
  • -21% support tickets tied to checkout confusion
  • +11 points in post-purchase NPS
[ Lessons learned ]

What this taught the team

Reusable principles from the engagement.

  • Migration success depends more on operating cadence than tooling.
  • Retention metrics improve faster when ownership is explicit across marketing and support.
[ Next step ]

Need a similar turnaround?

Start with a focused discovery call and map your execution gaps.